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Converting your Facebook Profile to a Facebook Page

Monday, April 4, 2011

Facebook now allows users to convert their personal Facebook profile into a Facebook Page. Confused? Well, a key difference between the two features is that users can simply “like” a Page while they must “friend” (establish a mutual relationship with) a profile, which makes Pages a much better solution for businesses and public figures.

On a help page explaining the new tool, Facebook describes what happens when you make the switch :

“Be aware that when you convert your profile to a Page, your profile pictures will be transferred, and all of your friends will be automatically added as people who like your Page. No other content will be carried over to your new Page, so be sure to save any important content before beginning your migration.”

Migrating is irreversible at this time, so you may want to download your profile information — including photos, wall posts, messages and friend list — before making the switch.

With the tool, Facebook’s prime target appears to be businesses and public figures that have previously set up a profile instead of a page. Beyond having a somewhat different feature set, profiles also have a 5,000 friend limit that has become a limitation for some popular entities.

It’s great that Facebook is offering users this tool, but those interested in the migration should proceed with extreme caution.

Just looking at the page for the new migration tool, Facebook makes this point clear, but the site isn’t explicit about what this actually means.

Here is what converting a page actually means, in terms of user content : Only your profile photo transfers, no other profile photos or intricate profile information carries over, Any uploaded photos, wall posts, comments and likes disappear, Facebook messages disappear and Any applications linked to a Facebook account lose that connection.

This is only recommended to users who created regular Facebook accounts specifically for a business or public figure and that never had a real personal connection of any type associated to that account.

The solution for individuals looking to migrate now, is to create a Facebook page and then try to convince friends to fan that page and look at it as a source of news...Yes..that seems to be the solution for now at least.

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